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Laska Charity Store identity

Laska (ukrainian: ласка; english: caress, tenderness) — is a charity store in Kyiv, Ukraine. It focused on "second hand" clothing, which people donate directly to the store for sale, then the earnings rout to the local charity foundations.

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Logo and sign

Styleguide (snippet)

Styleguide (snippet)

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Illustrations

Prints

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Online

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Credits

Illustrator: RCR Khomenko
Art-director and designer: Dmytro Nikolaienko
Client: Laska Store
Year: 2018

Discipline

Art-direction
Brand identity
Illustration